This month we continue on our Lingerie By Decade mini-series, with the 1930's! You can catch up with our first installment, the 1920's, here.
In the 1930's a ladylike feminine curve starts to come back in style as we start to move away from the boyish gamine figure of the 1920's. Round and pointier bust shapes along with natural waist curves are desired. A look of almost no undergarments has to come into play as glamour wear is all about the bias cut dresses in the slinkiest of satins. Undergarments are starting to be sold more and more in a retail setting. Rayons and stretchy rubber bring fine garments to the consumer. Even though the country is in a financial depression, the fashion conscious wants to escape and looks to Hollywood. Scandalous pre-code movies show young starlets in their underpinnings and are the best resource to see the styles worn back then. The title picture above is from the 1930 pre-code film Safety In Numbers, starring Carole Lombard, Josephine Dunn, and Kathryn Crawford.
The essentials. 1. Chemise 2. Soft wireless bra. 3. Tap pants. As shown in the 1931 film, Anabella's Affairs. Just like in the 1920's silk and rayon chemises are quite popular. Trimmed with lace and feminine details. Manufacturing during the 1930's expands and details become easier to come by and add to ready to wear. The modern idea of separates start to take shape then as well. The word brassiere is shortened to bra. Bras are convertible with low back options and start to come in A, B, C, or D cup sizes. Tap pants provide panty line free coverage. If you need some help with shaping rubberized smooth step-in girdles will help you out.
The sex appeal of Jean Harlow and low back bias cut evening gowns is the height of glamour. Is she wearing anything under that dress?
Finally, we love all the things! I love this ad as it shows all the styles! Long nightgowns that mimic those gorgeous gowns Jean wore are in fashion. A choice between a chemise or separates. Gloves, stockings! oh my! We do love such gifts!