Swimwear By Decade-1970's

In the 1970's, swim wear is all about being sexy. Sheer suits are introduced as well as the thong. String bikinis also become very popular. The best photos I could find to showcase this come from Sports Illustrated. The SI Vault has a great selection of some of their best shots and models. Here's a few:

Cheryl Tiegs in a sheer suit.

Monique Moura de Carvalho in a string bikini. This is a beautiful photo.

Christie Brinkley in a sweet and sexy one piece.

Christie Brinkley in a thong bikini.


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xo,

Karen 

Swimwear By Decade- 1960's

In the 1960's surfing, surf music, and beach party movies are all the rage. The main focus drops down from the decolletage and bust line of the 50's to the midriff exposing the belly button. Bikinis become popular and mainstream. They range from the sweet "Gidget" like to the super sexy and barely there. With the more popular use of Lycra, zippers are no longer needed. Suits are fitting closer to the body and become smaller. The monokini is also introduced.

Bikinis are so mainstream now, teens are wearing them.

Sweet vs. sexy.

The iconic Bond Bikini. Ursula Andress in

Dr. No, (1962).

Bold and Bare!

LIFE Magazine

, 1967, shows the monokini. The "peek a boo" nature of the very low cut back of the one on the right did not make it onto the cover. Yes, it exposes bum cleavage!

The original topless monokini designed by Rudi Gernreich.


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xo,

Karen 

Swimwear By Decade- 1940's

1940s Swimwear

With fabric shortages during wartime in the 1940's, the US Government issued the L-85 order which makes smaller swimsuits patriotic. Cutouts in the midriff and bikinis become very glamorous and by the end of the decade appear on every beach. Hollywood gets in on the act by ensuring that their pin-ups, Lana Turner, Rita Hayworth, and Betty Grable to name a few, expose their bellies. With two pieces, more options and combinations are available. The basic top styles introduced are the halter, the shelf bra, and the bandeau. For the bottoms which are always high waisted and cover the belly button and low on the hips, the choices are; the skirted panty, shorts, the sheath, and the sarong. These style lines can also be seen in the one pieces as well. The girls above showcase many of these styles.

1940s swimwear

A one piece with halter top and shorts. I love her sunglasses.

1940s swimwear

The skirted bottom.

1940s swimwear

A ruffled skirted panty and halter top. This photo is from the Met Museum archive. Truly lovely.

1940s swimwear

The classic 1940's look. Shelf bra halter and the sheath bottom.

Polka dots! Rolled hair!

This summer my Fashionable History segments are about swim wear by decade. Next week is the 1950's!


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xo,

Karen